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NBA and AWS team up to bring AI-powered stats to basketball fans

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Together, they will launch NBA Inside the Game, powered by AWSa new basketball intelligence platform that will provide AI-powered stats to help fans dive deeper into the games, teams, and players they follow. The platform will be available across all NBA digital channels including the NBA App, NBA.com, and the league’s social platforms. Built on AWS’ AI capabilities and infrastructurethe platform will introduce features that enhance live broadcasts and deepen how fans understand the game.

Prime Video will be the exclusive streaming service for 66 regular-season NBA games beginning in 2025, including the Emirates NBA cup and the NBA Playoffs, as well as regular and postseason WNBA games beginning in 2026.

As part of the agreement, AWS becomes the official cloud and cloud AI partner of the NBA and its affiliate leagues, including the WNBA, NBA G League, Basketball Africa League, and NBA Take-Two Media.

“Partnering with AWS provides us with an opportunity to elevate the live game experience through innovation and offer fans a deeper understanding of the game of basketball for years to come,” said Ken DeGennaro, NBA executive vice president and Head of Media Operations and Technology. “AWS has a proven track record of delivering unique statistical insights and offering transformative experiences that will resonate with NBA fans around the world.”


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