We first heard about AppleTV+’s Pluribus way back in 2022, around the time creator Vince Gilligan’s Better Call Saul was winding up its six-season run. When Apple landed the project with a two-season order in September of that year, all we knew was the basics: Breaking Bad creator (and, before that, X-Files legend) Gilligan, re-teaming with Saul standout Rhea Seehorn on a “blended, grounded genre drama.” And honestly, that was enough—Gilligan, Seehorn, genre, blended and grounded? We were in. We were Vince McMahon with laser eyes by the end of that sentence.
But after that, until very recently, that initial pitch was about all the information we had about this show, which was delayed by the 2023 writers’ strike and didn’t go into production until early 2024. As with Saul and Breaking Bad, the setting was Albuquerque; unlike those shows, Gilligan promised, the new series (which didn’t even have an official title until July) would feature no crime, no meth, and (barring the odd Easter egg) no other links to the Walter White Cinematic Universe, either.
Eventually we got a title, Pluribus, and a concept (the most miserable person on Earth, played by Seehorn, tries to save the world from happiness), a few jovially cagey interviews, and a few cryptic teasers, including one where a nurse gives a donut the old Ariana Grande before putting it back in the box for someone else to eat.
Today, though, we’ve got a bit more to reveal—the first full teaser trailer for the show, in which Seehorn drives around an eerily calm world, has a conversation with a mysterious governmental-seeming spokesperson who assures her We’re here for you, and finally asks the question on all our minds, namely, What the f….
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